In today’s day and age, social media has become the most powerful and sought-after tool for companies’ marketing needs. The change in trends is quite surprising.
A little over a decade ago, social media platforms were only used for communications and content sharing within an individual’s social circle. Now, they are among the cheapest and most effective tools for increasing a brand’s awareness.
At Solid Investments Capital (SIC) Limited, we understand that a good social media marketing strategy can be a game-changer for your business. We know the ins and outs of the tools provided by these social media networks and make the best out of them to fulfill your needs. Our services include the development, implementation and management of your online marketing strategies. These are carefully crafted keeping in mind your business goals. Apart from the creation of profiles across platforms including Facebook, Twitter, Instagram, Linkedin and Youtube, we monitor the performance to optimize the content accordingly.
The one thing that is most influential for a digital marketing campaign is the content that is shared. We at Solid Investments understand that social media marketing is not just about pictures of your product and the price tag. The content should be designed around the needs and wants of the target audience. Our content creation team develops promotional material including slogans, visual content, and graphics.
Content creation and account handling is but a part of the overall digital marketing domain. Experienced marketers develop a structured approach to achieve their goals. All the activities related to online marketing must revolve around clear-cut goals.
Hence, we develop and implement programs for marketing strategies that are shaped for quick and accurate achievement of your targets. As part of our marketing project management efforts, we monitor and track the progress and results of digital campaigns as well as develop and implement plans, budgets and forecasts for the client to meet their marketing objectives.
Just tracking the number of impressions and lead generated is not enough. Accurate interpretation of their meaning and modification of social media activities accordingly is important. Our experts provide precise analysis and reporting of the impact your marketing efforts have in weekly, monthly and quarterly reports.
A comprehensive digital marketing strategy goes beyond social media account handling and content sharing. Search engines like Google are the first stop for all kinds of information internet users are looking for. Hence, it is crucial that your content is at the top of search results for maximum visibility and interaction.
Through our search engine optimization service, we provide management of all SEO-related activities including development of content strategy, link building, keyword research and optimization and ranking optimization across all major search engines including Google, Yahoo, MSN and Bing. Where search engine optimization is not enough to create desirable amount of traffic, we use search engine marketing tactics like pay-per-click advertisements.
Appearing in search engine results is just the first step towards driving up sales and lead generation. Users may come to your website or page but leave without performing a desired action, for example, buying your product.
At Solid Investments, we believe in achieving results and understand that each visitor to your webpage is a potential sale. We ensure implementation, management and reporting of conversion rate optimization processes including selection of important metrics, collection and analysis of data, execution of tests and identification of trends and insights for maximum benefit on your investments.
Need a website for your business? Not sure where to start? Website design is not just about sharing information about your business and products with high quality, eye catching graphics. As important as it is to make your websites attractive through colorful images and graphics, the user interface must be developed keeping in mind ease of use for the visitors.
Our website development team ensures meticulously crafted websites to give your brand the perfect persona. We gather and refine specifications and requirements to develop web pages based on the clients’ operational and technical requirements. So no matter what kind of product or service, we can help you out with the perfect website.
Design and development of a website is a very daunting task. Its management afterwards is no less difficult. If you already have a website up and running but finding it difficult to manage it along with all other aspects of your business, we are here to rescue you.
Apart from creating websites we also provide website management services. Our expertise includes maintenance, operation and updates of websites as well as applications. Moreover, we can handle publication of content, streamlining of navigation and optimization of web pages to increase online presence of users. Apart from this we also ensure compliance of content and activities with legislative requirements.
With internet revolutionizing almost every type of business, the competition for viewership here is tough. Plain text content is no longer relevant for websites. It must now be accompanied with visual content to grab the users’ attention and make them perform the desired action.
Our creative design services, ensure the development of content according to clients’ requirements in order to maximize audience’s engagement. These include creation of graphic design art, logo design, branding, advertisement designs, website design, identity development, print media design and the coordination with third party agencies, art services, web designers and printers when needed.
Are you frustrated with your consistently low sales figures? Have you made every marketing tactic but fail to get people’s attention? Or just tired of constantly monitoring all the marketing operations and want to automate some of it?
Our affiliate marketing program may be the solution to your problems. Each client has different requirements so we develop and implement the program accordingly. The affiliate services include acquisition and retention of affiliate partners for a consistent stream of sales, as well as reporting and analysis of data in order to optimize the program for maximum output. We can also manage the program across multiple accounts to cater to your needs.
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